Jack Mallers says the next Bitcoin bull run could set a new record, with institutional funding becoming a key variable
Payment company Strike CEO Jack Mallers recently publicly stated that the scale of the next Bitcoin bull market could surpass any previous cycle, potentially becoming the strongest rally in Bitcoin history. This judgment quickly sparked discussions in the crypto market and once again brought institutional funds and macro narratives into focus.
Overall, Mallers is not the first to make aggressive predictions about Bitcoin. He has emphasized Bitcoin’s long-term value multiple times in previous cycles and has proposed the idea that a single Bitcoin has the potential to reach one million dollars. Unlike short-term market movements, his assessment is more based on the transformation of payment systems, global currency structure adjustments, and the pace of institutional capital entry.
In this round of statements, Mallers specifically mentioned that the continuous development of Bitcoin ETFs, discussions on Bitcoin reserves at the national level, and the allocation needs of large financial institutions for digital assets may collectively form the core driving factors for the next rally. He believes that Bitcoin is gradually shifting from a fringe asset to a “macro hedge tool” within the global financial system.
From the market environment perspective, as of early 2026, Bitcoin prices remain in a phase of oscillation and recovery. After experiencing intense volatility in 2025, market sentiment is gradually returning to rationality, but institutional participation is significantly higher than in previous cycles. Overall, this structural change is an important basis for Mallers’ judgment that the scale of the bull market could expand.
Community feedback is relatively divided. Some long-term holders believe that the continued influx of institutional funds helps improve Bitcoin’s market depth and resistance to volatility; others remain cautious, emphasizing that historical experience shows macro policies and liquidity changes could still lead to phased retracements.
It is worth noting that Mallers’ views mainly reflect confidence in long-term trends rather than definitive short-term price predictions. For Bitcoin investors, the core insight of this forecast is to focus on institutional allocations, policy environments, and changes in the global payment system, rather than just the price itself.
From a longer-term perspective, the narrative of Bitcoin as a decentralized asset and store of value is still evolving, and Jack Mallers’ latest comments further reinforce the market’s discussion of Bitcoin’s long-term potential.
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