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Honor Reaches Strategic Partnership with Uzbekistan National Football Team, Ramping Up Investment to Further Expand in Central Asia's Core Market
People’s Financial News, March 25 — Recently, Honor officially reached a strategic partnership with the Uzbekistan national football team, becoming the official strategic partner brand of the Uzbekistan national team for 2026. It is reported that Uzbekistan, as a key hub in Central Asia, has a rapidly growing young consumer demographic, making it a “strategic granary” for Honor’s overseas growth. This move is an important step for Honor to strengthen its presence in the Central Asian core market, accelerate brand youthfulness, and move towards higher-end positioning.