At the beginning of this year, I almost decided never to speak at any conference again. Really, almost.
It feels like in the past two years, all the topics have been recycled and repeated, and the crypto world is really getting a bit boring now.
Until last week’s Red Bull Racing Partner Day.
I was originally planning to spend just 5 minutes briefly reviewing our collaboration from last year and sharing the success story of our “IN THE MOMENT” digital collectibles campaign with other sponsors.
What actually happened was this:
🕒 At first, they only asked me to speak for 2 minutes, and I didn’t have high expectations.
🔗 I deliberately connected my content with the morning’s presentation to make it more relevant.
😄 I also threw in a few of my usual jokes (just to lighten the mood).
🗣️ Throughout, I used the simplest English, avoiding technical terms and jargon.
Unexpectedly, after it was over, several partners came up to tell me they really liked my sharing and thought I did a great job.
Of course, some of that was politeness and courtesy praise. But they didn’t know that these feedbacks reignited my desire to keep talking.
For many friends here, I might already be a bit tired of hearing me.
But for the 94% of people worldwide who haven’t truly been exposed to crypto, what I casually shared might be the first time they’ve heard about crypto — just like those partners from finance, telecom, luxury goods, automotive, travel, hospitality, lifestyle, and consumer electronics fields involved with Red Bull Racing.
The road to mainstream is still long, but moments like these make people suddenly realize: it’s worth continuing.