Real-life romantic travel game "Heartbeat Love Journey" announces entry into Web3, RWA asset LOVEVoyage launches on RWAX

RWA-0,55%

Odaily Planet Daily reports that according to official sources, the real interactive dating travel IP “Heartbeat Love Journey” has officially announced its entry into Web3. Its content-based RWA project LOVEVoyage will be launched tonight on the RWA-exclusive trading platform RWAX and will be one of the platform’s first key content-type RWA assets open for trading.

“Heartbeat Love Journey” first launched on the Steam platform. Public data and third-party statistics show that since its release on Steam, the game has maintained a high praise rate of 93%, with approximately 12,500 concurrent players; related content around the “Heartbeat Love Journey” IP has reached tens of millions of views across the entire internet, with top domestic gaming platform influencers with millions of followers actively promoting, and single live broadcast viewership exceeding one million.

With this launch on RWAX, LOVEVoyage will package the subsequent multi-season content plans, character voting, storyline branches, and offline events of Heartbeat Love Journey as a “content-type RWA,” integrating on-chain governance and token economic mechanisms. This allows fans and on-chain users to continue as “viewers” or participate as holders and contributors, engaging in the long-term value co-creation and sharing of the IP.

The official statement indicates that choosing to issue assets on RWAX is due to its market infrastructure and liquidity capabilities tailored for RWA assets. They hope to leverage the unified RWA trading market to enable more transparent pricing, trading, and data accumulation for content assets. Specific issuance parameters and subsequent interactive features will be announced gradually through official channels.

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