Steak'n Shake acquires $10 million worth of Bitcoin, advancing enterprise-level BTC treasury strategy

BlockBeats News, January 17 — American fast-food chain Steak 'n Shake announced that this week it allocated $10 million to Bitcoin, officially adding BTC to the company’s balance sheet. This move continues its crypto strategy of accepting Bitcoin payments at its nationwide stores over the past eight months.

The company stated that this decision is part of its so-called “self-reinforcing cycle”: consumers using Bitcoin for payments drive sales growth, and the related revenue is continuously reinvested into the company’s Bitcoin reserves (SBR), providing funds for raw material upgrades, store renovations, and other operational investments, all without increasing menu prices.

Since May 2025, Steak 'n Shake has accepted Bitcoin payments at all U.S. stores via the Lightning Network, aiming to reduce credit card processing fees and attract a younger crypto-savvy customer base. The company disclosed that same-store sales in Q2 2025 increased by over 10% year-over-year, and when customers choose to pay with Bitcoin, payment processing fees can be reduced by approximately 50%.

This purchase of approximately 105 BTC (based on current prices) is Steak 'n Shake’s most direct Bitcoin treasury allocation to date. Although the scale is far smaller than large publicly traded companies like Strategy, this case demonstrates that corporate-level Bitcoin accumulation continues to expand.