Pump.fun has launched a new social feature called Callouts, quickly sparking debate within the meme coin community on Solana. Attention surged after founder Alon Cohen announced that he would personally use this feature to “call” a small market cap token as a practical test.
The update comes amid continued high interest in ultra-low cap tokens, despite investors becoming increasingly cautious due to volatility, security risks, and past pump-and-dump schemes. With Callouts on the mobile app, users can send push notifications to all followers about a specific coin. Each account can only call once every six hours and is ranked on a global leaderboard based on activity levels.
Pump.fun states that this feature aims to help identify tokens earlier in their lifecycle, but it also raises concerns about account impersonation and short-term price surges driven by influencers.