BlockBeats News, January 15 — Ethereum treasury company BitMine announced an investment of $200 million in Beast Industries, owned by the well-known YouTuber MrBeast. BitMine is also implementing innovative digital asset strategies for institutional investors and public market participants.
BitMine Chairman Tom Lee stated: “In our view, MrBeast and his Beast Industries are among the most influential content creators of our generation. Beast Industries is one of the largest and most innovative creator platforms worldwide. Our values are highly aligned at both the corporate and individual levels.”
Beast Industries CEO Jeff Housenbold said: “We are very pleased to welcome Tom Lee and BitMine as new investors in Beast Industries, providing additional capital to help us achieve our goal of ‘building the most influential entertainment brand globally.’ We look forward to exploring further collaboration opportunities and integrating DeFi into our upcoming financial services platform.”
The transaction is expected to be completed around January 19, 2026. Additionally, BitMine will hold its annual shareholders’ meeting on January 15, 2026.