Michelo Robotics Eyes Japan, US Expansion With AI Factory Automation

Michelo Robotics, a South Korean AI-based physical robotics company, is preparing to expand into Japan and later the United States with AI systems designed for factory surface treatment tasks such as painting, sanding, and polishing, according to The Chosun Daily. The company’s software learns the motions of skilled workers and uses vision systems to guide different robotic arms in processes that still rely heavily on manual labor. CEO Park Jang-jun leads the expansion effort.

Business Performance and Growth Targets

Michelo Robotics posted approximately 1.3 billion won (US$844,000) in sales last year and is targeting more than 3 billion won (US$2.01 million) in sales this year.

Technology and Approach

The company’s core philosophy centers on “Bringing Human Sense to Robot Intelligence,” reflecting its mission to preserve skilled workers’ judgment in automated processes. Rather than eliminating human involvement, Michelo positions its robots as tools that learn from and work alongside experienced craftspeople. The company describes its approach as “Human-Robot Harmony,” where machines grow alongside people rather than replace them.

Michelo’s technology captures what the company calls “tacit physical knowledge”—the hands-on expertise that skilled workers use but may struggle to explain step by step. This focus on replicating manual expertise differs from broader trends in the robotics industry.

Competitive Positioning in Robotics

While Michelo concentrates on capturing physical skill and worker motion, much of the robotics field is pursuing language-based reasoning approaches. Other robotics teams are incorporating large language models to enable robots to interpret broad commands and perform autonomous reasoning rather than copying human movement patterns. This positions Michelo in a narrower but specialized lane within the rapidly evolving AI robotics sector.