Boss, you don’t need to go into the office anymore! Meta is building Mark Zuckerberg’s digital twin—if you have anything to ask, just ask the AI.

Meta is reportedly developing an AI copycat of its CEO, Mark Zuckerberg (Mark Zuckerberg), trained on image, voice, and strategy-thinking models. The goal is to strengthen connections between employees and management, revealing the tech giant’s overarching ambition to fully embrace AI.

AI Zuckerberg appears: from metaverse virtual avatars to realistic digital replicas

The Financial Times, citing sources, reports that Meta CEO Zuckerberg’s AI digital avatar is being secretly developed and will be used by the company’s nearly 80,000 employees. This lifelike 3D character is based on Zuckerberg’s images and voice, while also incorporating his tone, mannerisms, public statements, and the latest thinking behind the company’s strategy—aiming to help employees and bosses build closer relationships.

Zuckerberg himself has personally been involved in the training and testing of this AI system, spending five to ten hours each week on various AI projects.

This is not the first time Zuckerberg has tried to create his own digital avatar. In 2022, he publicly showcased his personal virtual avatar in the metaverse—an area he had heavily invested in—only to be mocked by outsiders due to its poor quality. Now, Meta has greatly scaled back its metaverse development efforts and is instead focusing on AI-generated characters that can hold conversations with real people.

(Is the metaverse dream over? Meta will scale back its virtual reality team, and the stock price rises by more than 3%)

Running CEO proxies alongside AI avatars, with organizational management turning AI-based

Notably, this AI avatar plan that has come to light differs from another internal tool “CEO Agent (CEO Agent)” that Meta revealed a few weeks earlier.

“CEO Agent” is a personalized AI system that mainly helps Zuckerberg quickly obtain internal company information and serves as a decision-support tool. By contrast, this AI avatar is aimed at employees and can replace Zuckerberg to carry out two-way interactions with staff, in order to build rapport.

(Is Zuckerberg building an AI proxy CEO? Meta is pushing a transition to AI-driven enterprise management and operations)

The simultaneous rollout of these two systems reflects Zuckerberg’s clear intent to embed AI into corporate management. Earlier this year in January, he said publicly: “We’re elevating the status of individual contributors and flattening the team structure.” Meta hopes to streamline the organizational structure with AI, reduce costs, and speed up the pace of work to maintain a competitive edge in its race against tech giants like Google.

Aiming for a superintelligence ambition, Meta accelerates its plans

Zuckerberg’s AI avatar project is only a small part of Meta’s broader bet on AI. Meta is currently pushing a large-scale AI investment plan, with the ultimate goal of developing “superintelligence (superintelligence).”

The new model Muse Spark, released last week, also claims it can estimate meal calories from photos and even evaluate how active certain muscle groups are during exercise. It is expected to be gradually integrated into platforms like Instagram, where it has received strong praise for performance in language and visual understanding.

(Meta launches Muse Spark: connecting the social media ecosystem to become a dedicated AI health and shopping assistant)

On the business-model extension, Meta believes Zuckerberg’s AI avatar experiments could be replicated and scaled to millions of influencers and creators worldwide, providing them with entirely new tools to strengthen their digital presence. Whether this will truly bring leaders closer to employees, creators closer to fans—or whether it’s just another tech experiment—will still need to be tested by the market.

This article “Boss, you don’t need to go into the office anymore! Meta builds Zuckerberg’s digital avatar—ask AI directly when there’s something to handle” first appeared in Lian News ABMedia.