Strategy Reinvests another $1 billion to buy nearly 14k bitcoins, bringing its total holdings close to 780k.

Michael Saylor’s Strategy (formerly MicroStrategy) announced on April 13 that it has made another large buy of Bitcoin, purchasing 13,927 BTC for about $1 billion at an average price of approximately $71,902. As of April 12, Strategy’s total holdings reached 780,897 BTC, with a total cost of about $780k (59.02 billion USD), and an average price of approximately $75,577.

Timing of the additional $1 billion

This purchase took place during a market pullback after the breakdown of the U.S.-Iran negotiations and after Trump announced sanctions on the Strait of Hormuz. Bitcoin fell from around $73,000 to near $71,000, oil spiked above $102, and global risk assets came under pressure. At a moment when most institutions were seeking to hedge, Strategy chose to add to its position against the trend.

Saylor also disclosed that the BTC return rate (BTC Yield) from 2026 to date is 5.6%. BTC Yield is a metric created by Strategy to measure the growth rate of the number of bitcoins corresponding to each share of the company—essentially diluting every metric other than equity through continued buying of BTC.

780,897 BTC: the world’s largest corporate holder

Bitcoin currently held by Strategy makes up about 3.7% of the circulating supply. Based on the current market price of around $71,000, the value of its holdings is about $55.4 billion. Compared with the cost basis of $59.0 billion, the unrealized loss is about $3.6 billion (average cost $75,577 vs. current price ~ $71,000).

Metric Value This buy: 13,927 BTC (~$1 billion) This average price $71,902 Total holdings 780,897 BTC Total cost ~$59.02 billion Overall average $75,577 2026 YTD BTC Yield 5.6%

Strategy’s buy strategy: only buy, never sell

Since Strategy’s first Bitcoin purchase in 2020, it has never sold any BTC. The company has continued to raise funds and buy Bitcoin through issuing convertible bonds, preferred stock (STRC), and increasing stock issuance via ATMs, among other methods. Saylor’s core argument is that Bitcoin is “digital capital,” and its long-term appreciation potential far exceeds that of traditional assets.

Against the backdrop of inflation falling to 0.85% after the Bitcoin halving, Strategy’s strategy is essentially using fiat-currency debt to acquire an asset whose supply is continuously shrinking—so long as Bitcoin’s long-term price stays above its weighted average cost, this strategy will generate positive returns.

Market reaction and risks

Strategy’s ongoing buying provides the market with stable demand support, but it also introduces concentration risk. Nearly 780k BTC are held by a single entity. If that entity were forced to sell due to debt pressure, it could deliver a severe shock to the market. Strategy’s average cost (75,577) is currently higher than the market price (~71,000), implying an unrealized loss of about 6%—it’s still within a manageable range for now, but if Bitcoin falls further to below $60,000, the company’s financial pressure would increase significantly.

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