X Lowers Profit-Sharing, Hits the Farm Accounts for Posting: Influencers Protest and Get Shut Down: 91 Breaking News Items in a Week

X, the social platform formerly known as Twitter, has recently made major adjustments to its creator revenue-sharing program, aiming to crack down on farm accounts that mass-publish clickbait headlines and unauthorized reposted content. Nikita Bier, the head of product for X, recently responded personally to a user’s critical post, confirming that in order to protect the space for real creators to survive, the platform has sharply reduced revenue sharing for these accounts and warned that it will take further punitive measures against posters who abuse specific words to trick people into clicking.

A well-known account loses its monetization status; netizens mock: the pirated clip reposting is finally gone

In this controversy, the conservative well-known account @dom_lucre, which has 1.6 million followers, previously earned substantial platform revenue sharing (reportedly with an annual income of $55k) due to frequently posting controversial content. However, after receiving a notice from X canceling its monetization status, its posting frequency sharply dropped. Creator Angela Belcamino then posted a mocking comment about the actions of these “information reposters”:

Now that revenue sharing is gone, Dom Lucre’s pirated videos, which were posted once every 15 minutes, have also disappeared. Imagine what this platform would be like overnight if the monetization mechanism completely vanished.

X official responds personally to confirm: cracking down on farm content reposters; revenue sharing reduced to 60%

Angela Belcamino’s post immediately drew a personal reply from X product lead Nikita Bier. In the response, Bier confirmed that X is actively changing the revenue-sharing ecosystem and also announced specific penalties for “farm content accounts” (Aggregators):

During this billing cycle, revenue sharing for all farm content accounts has been reduced to 60%. In the next payment cycle, we will further cut it by an additional 20%.

Bier emphasized that these farm-style accounts have severely affected the original creator ecosystem on the platform. They drown out updates every day by posting hundreds of stolen reposts and clickbait headlines, displacing real creators and undermining opportunities for new creators to grow.

Abusing “ BREAKING” will permanently deduct revenue sharing; influencer post gets fact-checked by community notes

In addition to the significant reduction in the revenue-sharing ratio, Bier also warned that the platform’s next step will be to permanently deduct revenue sharing from accounts that habitually add “ BREAKING” to their titles to trick clicks.

And in the post where Dom Lucre complained about the revenue-sharing mechanism, he said that among the hundreds of posts he published in the past, he used “ BREAKING” very rarely. However, this claim was immediately refuted by “Community Notes,” and fact-checks added by other users indicate that in just the past week, he used “ BREAKING” as many as 91 times.

Regarding these traffic-manipulating behaviors, Bier reiterated in the final part of the reply:

“X will never interfere with free speech or reach, and we will not provide compensation for manipulating the revenue-sharing program or for the actions of our users.”

This article X reduces revenue sharing to crack down on farm content; influencer protests gets refuted: 91 breaking news posts in one week; first appeared on Lianxin ABMedia.