In a bear market, any meme that emerges simply adds another betting pool to an already dull market.

The market typically defaults to producing a leading meme that forms a track, followed by second and third-tier copies with extremely low odds, making it even harder for players to profit.
The safest way to win in this game of speculation and secure profits is to identify the upcoming new betting pools in the market and buy in early, which is what we often refer to as the leading meme strategy—predicting which meme will emerge to lead the market and unlock liquidity.
As for selling, there's no need to elaborate; a prudent and non-greedy approach is to sell most of the leading meme once the second and third-tier copies flood the market.
Using the concept of betting pools to describe memes mainly aims to highlight the risks involved in participating in second and third-tier copies and the importance of pre-emptively identifying the market leaders, so as not to get lost in the game and to see through its true nature.