10 Mistakes Brands Make in Their Marketing Strategy ↓

1. Lack of positioning
Companies assume clients automatically understand what they do; it's not true for 95% of startups. You must have a solid positioning that pops up in every client's head when they hear it.
Example: Polymarket: The World's Largest Prediction Market
2. Overcomplicating the message
Most projects explain themselves in the most confusing way possible.
"Our revolutionary ZK chain can reach up to 1,000,000,000 TPS with instant finality"
Too much technical jargon & complicated terms for a simple user to understand.
3. Talking too much about features
Here's the simple truth: users don't care about your tech. They care about how your product makes their life easier.
Example: Instead of saying “gasless agnostic smart wallet”
Say “send & swap any crypto without worrying about fees”
4. Not repeating your USP enough
A lot of teams get bored with saying the same thing and keep changing the angle every week.
But marketing usually works through repetition. People need to hear the same message several times before it sticks. It may take months, and even years, for the message to be remembered.
5. Trying to speak to everyone
Many teams want traders, devs, institutions, and casual users all at once.
That usually makes the content vague. The best marketing starts by picking a core audience and speaking directly to them.
You must understand whether you're targeting specifically traders, yield farmers, etc.
6. Weak distribution
Even strong content will fail if it does not reach the right audience.
Are you making cool memes? That's great.
But you get no new followers and no retention.
Content is not enough. You need a system that gets content in front of the right people. This is where team-led marketing works best.
7. Copying competitors too much
Many teams that are starting in an industry are looking at what their competitors do because
"Well, if it's working for them, it will also work for us"
That’s not true. Look for the gaps your competitors are missing in their strategies, and focus 100% of your energy on them.
8. Keeping marketing disconnected from the product
The strongest projects build naturally marketable products.
That means shareable moments, gamification, competition, referrals, or anything that gives users a reason to talk about it.
When the product itself creates content & virality, marketing gets much easier.
Just look at @Euphoria_fi, they got millions of views because of their cool UI before even going public.
9. No clear CTA
Sometimes a post gets attention, but the next step is unclear. People should know exactly what action to take after reading your content.
Don't be afraid to insert links in posts to convert social metrics into product metrics.
10. Quitting too early
- You just hired a CT lead.
- They worked for one month.
- They didn't go viral.
- You stop all processes to "rethink"
Organic marketing usually takes a lot more time and grind. It's a mistake to assume your strategy is broken just because you see no huge results in a short time.
Organic growth takes months and years. But it pays off 100x more at the end.