Why can't ordinary people succeed in business? It's not because they aren't working hard enough, but because they chose the wrong business model from day one. Do you also think that as long as the product is good enough and the service is attentive enough, the business will definitely succeed? But reality often hits hard. Some work tirelessly from dawn to dusk for several years, exhausted to the point of collapse, only to eventually close down. Others don't seem to work as hard, yet their business keeps growing, opening several branches.