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The Real Reason B
$BTC $BTC BTC Still Isn’t Mass Adopted
📊 “If you focus only on early adopters, you stay small.” That line from WhiteBIT CMO Alex Kozenko in a recent interview really resonated with me.
A few years ago I worked with a company that was transitioning from a crypto-native audience to the early majority. The shift required changing almost everything: messaging, product positioning, UX, even the marketing mix.
The result? Growth accelerated once the product stopped speaking only to crypto insiders.
Kozenko highlights the same point: early adopters are only ~2–3% of the total market. The real opportunity is the early majority, and they expect simplicity, predictability, and fintech-level services, not complex crypto tools.