My Uber driver had two phones on his dashboard.

One for navigation, the other had the open tab.
"Are you running a business?"
"I'm selling a checklist."
"A checklist?"
"Pre-flight checklist for people afraid to fly. $34."
He ran the red light at a stop sign. $8,400 last month.
"How did you come up with that?"
I'm in a Facebook group about flying anxiety. We have 94,000 members. Every day someone posts: "I'm flying tomorrow, I'm scared, what should I do?" and the same people write the same answers over and over again.
"So, did you write the answers?"
"I organized them. What to do 24 hours before. At the airport. During takeoff. During turbulence. Things people have been sharing for years."
Do people pay $34 for that?
"People pay $34 to avoid having a panic attack while scrolling through Facebook threads at 3 a.m. the night before their flight. They want it clean and in one place."
"How do you sell it?"
TikTok. 1,100 followers. Text on screen with a calm voiceover. One video reached 890,000 views. It still sells between 3 and 6 copies a day four months later.
A video. He still gets paid while driving strangers.
He had been driving for 2 hours. Earned $41 in trips. Earned $136 in checklist sales in the same window.
"Why keep driving?"
"Every third passenger asks about the second phone. That's free marketing."
He was using Uber as a lead generation channel.
Meanwhile, you're spending 6 months filming a $197 course with ring lights and a script you've rehearsed 14 times.
This guy wrote a Google document during his lunch hour and makes more money than his job.
94,000 people answer the same question every day for free.
He’s the only one charging for it.
Information has always been free. The organizer gets paid.