How long can a KOL stay popular? It's not about how high they climb, but whether they can stay down-to-earth.

The so-called "downward compatibility" is not about condescending charity, but always remembering who lifted you up.
Top-tier KOLs rarely post about the mooncakes or merchandise sent by exchanges. It's not that they don't receive them, but they instinctively reject this sense of being "co-opted." Between pleasing sponsors and pleasing users, they always choose to stand with the users.
They never prove their strength by flaunting luxury cars or famous watches, because that only creates anxiety.
What they prefer to do is twofold: speak up for the silent when injustice occurs, and provide truly profitable decision-making advice when the market is confusing.
Staying connected with the masses is the greatest moat.