Finance company BitMine Immersion (BMRN) Chairman Tom Lee stated at the Hong Kong Consensus Conference that the next-generation disruptive financial platform may not come from Wall Street, but rather from the YouTube ecosystem. Lee believes that top global content creator MrBeast entering the financial services sector could become the “mainstream financial gateway” for Generation Z and Alpha, and in the future, play roles similar to Robinhood and Charles Schwab.
Earlier this month, MrBeast’s company agreed to acquire the new bank Step, and BitMine has invested approximately $200 million in the company. Lee pointed out that this is not a short-term capital operation but a long-term strategy to meet the changing financial needs of young people. “Beast has the opportunity to become their generation’s financial institution,” he said.
Lee compared this trend to previous generations’ shifts in financial platforms: Charles Schwab served the Baby Boomers, BlackRock and Blackstone attracted Generation X capital, and Robinhood gained Millennials. Now, Generation Z and Alpha are forming their own financial consumption paths. In the U.S. alone, these two generations number about 120 million, and MrBeast has over 1 billion fans worldwide, providing a natural user base and trust advantage.
“These young users may not have accumulated significant wealth yet, but over the next decade, they will experience a large-scale intergenerational wealth transfer,” Lee stated. He believes that if Step becomes their daily-used financial platform, then the financial ecosystem built around MrBeast will naturally become an important channel for this generation to access digital assets and new financial tools.
In Lee’s view, young people are more receptive to digital assets and online financial services, and the integration of content platforms with financial infrastructure could reshape the future financial landscape. As the creator economy and crypto finance accelerate their convergence, MrBeast’s financial initiatives are being seen as one of the key pathways to the next generation of capital markets.
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