The Hourglass Model

Forget those outdated marketing funnels.

Use The Hourglass Model instead:

It takes your customers beyond conversion, turning them into loyal advocates.

Here’s how I’ve used it to drive results for my clients:

1. Awareness:
↳ Capture attention by reaching the right audience.
↳ Use targeted content to make the brand visible.

Examples: Eye-catching social media ads, blog posts that solve common problems, SEO-optimized content, and viral-style videos.

2. Interest:
↳ Retain their attention with relevant content.
↳ Show why we’re different and build credibility.

Examples: In-depth guides, how-to videos, email newsletters with useful tips, and infographics that highlight solutions.

3. Consideration:
↳ Prove we understand their problems.
↳ Build trust by showcasing real results and expertise.

Examples: Case studies, client testimonials, product demos, comparison guides, and success stories.

4. Adoption:
↳ Make it easy to say "yes."
↳ Remove friction and make the process seamless.

Examples: Landing pages with a single offer, free trials, limited-time offers, personalized consultations, and product tours.

5. Retention:
↳ Stay connected after the sale.
↳ Check-in, offer ongoing value, and keep them engaged.

Examples: Exclusive discounts, “thank you” emails, loyalty programs, client-only webinars, and regular check-in emails.

6. Advocacy:
↳ Turn satisfied clients into advocates.
↳ They spread the word and drive new business naturally.

Examples: Referral programs, social media shout-outs, user-generated content campaigns, and customer reviews.

Couldn't fit every step, but you get the idea!

This model goes beyond the sale.

It creates a process that turns leads into loyal fans.

The Hourglass Model 👇

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