Big move in crypto: Ethereum-focused treasury platform Bitmine is putting $200 million into Beast Industries, a company backed by major content creator MrBeast. The capital injection marks a major play as Beast Industries pivots toward the DeFi sector. This kind of institutional-level investment into content creator ventures signals growing crossover between mainstream influence and decentralized finance infrastructure. Whether this translates into actual DeFi adoption or stays niche will be worth watching—but the money talk suggests serious players see genuine opportunity in connecting creator economies to crypto ecosystems.