2026-01-17 07:28:20

There are still a bunch of people sharpening their knives to become KOLs, and then they turn around and teach others "how to be a KOL," selling courses with great enthusiasm. What's the point? Is it just for the 5U advertising fee?

Do you remember the female KOLs from 2019? They didn't rely on looks or marketing gimmicks; just their influence was enough to negotiate sky-high endorsement fees with project parties. If they lost money, the project parties still had to compensate. They could easily earn seven figures in a year.

That was truly the "Golden Age of KOLs." But it's completely different now. The current KOL ecosystem is already saturated; no matter how much you hustle, you're just struggling to survive. The market has changed, and the dividends are gone.

Instead of wasting effort on becoming a KOL, it's better to assess the situation carefully before making a decision.

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BearMarketMonk

· 8h ago

That’s so heartbreaking, these people are just leek traders. Teaching others to become KOLs, nine out of ten haven't even made any money themselves. That wave from 2019 really won't come back, people are still dreaming. Selling courses makes faster money than being a KOL, these people are well aware of that. Instead of wasting time on teaching, why not first achieve some results with your own account? I've seen this routine too many times, a cookie-cutter "success formula." Too lazy to watch anymore, anyway it's just a bunch of nonsense about cutting leeks. Still hoping to turn things around as a KOL? You're already out of the game, wake up everyone.

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GateUser-beba108d

· 8h ago

Exactly right, this is just the usual routine of new investors getting exploited Seven figures a year? That's a dream now. The dividends from 2019 are gone after they were all taken Those selling courses are all people who can't make money, and they just want to scam a wave Why bother? Maybe there are more practical alternatives When will the wave of people from 2019 come back again? This ecosystem is truly rotten through, lying flat actually makes you more aware

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GasFeeCrying

· 8h ago

Really, now there are more people teaching courses than doing KOL work The 2019 batch really made a fortune back then, but now? Hehe It's so saturated that selling courses again won't save it

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BrokenYield

· 9h ago

lmao the leverage ratio on these "kol gurus" is absolutely rekt... they're literally shorting their own credibility to pump course sales. classic liquidity crisis of actual talent.

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