The well-known American fast-food chain Steak 'n Shake recently announced the launch of a strategic initiative—investing $10 million in BTC as a long-term asset reserve.

This established fast-food brand calls this approach the "Self-Enhancing System." In simple terms, it combines three elements: daily revenue growth, food quality upgrades, and continuous Bitcoin accumulation. This means that Steak 'n Shake is not making a one-time purchase but treating Bitcoin as a long-term strategic asset.

From fast-food chains to tech companies and traditional retail businesses, more and more institutions are taking Bitcoin reserves seriously. What does this trend indicate? Companies are rethinking their asset allocation strategies.