Here's a thought worth sitting with: AI doesn't determine your direction—it just makes execution faster. You can optimize processes all day, but if your strategy is off, you're just getting to the wrong destination quicker. In markets, we often see projects chase AI adoption as a shortcut to legitimacy. Wrong move. The real edge isn't the tools; it's knowing where you're actually headed. AI is a multiplier of existing choices, not a replacement for vision. That's the gap most miss.