A well-known American fast-food chain's recent move has attracted attention—they announced a $10 million investment in Bitcoin reserves. This is not just simple asset allocation but a business logic called the "Self-Enhancing System": by increasing store sales and improving food quality, they simultaneously accumulate BTC positions.

What’s interesting about this model is that it breaks down the barriers between traditional enterprises and crypto assets. The fast-food industry relies on low margins and high sales, while long-term Bitcoin holding requires patience. When combined, it creates a cycle: good management → more cash flow → greater confidence to hold BTC → asset preservation and appreciation. Many investors are beginning to consider whether this signals a new path for traditional retail businesses.