A major leading exchange just completed a large-scale upgrade to its platform, thoroughly reforming its creator incentive system. The key change is—rewards are more substantial, but the requirements are also stricter.

Let's look at the numbers first for a straightforward understanding. The total reward pool jumped from about 100,000 to 500,000, nearly a fivefold increase. The chance to win is limited to the Top 500 in the Chinese-speaking region and the Top 500 globally, totaling 1,000 high-quality creators who can share the rewards, distributed in reverse order based on points ranking. It sounds quite attractive, but this is just the surface—the real changes are deeper.

The core shift in rules is towards "quality over quantity." Previously, the approach was to produce volume—posting five short articles daily to stay relevant. Now, this has been cut—only the points from one short article and one long article per day are counted. The official stance is clear: no longer for numbers' sake. Simultaneously, the weighting of points has been adjusted—content quality now has a significantly higher weight, while trading tasks' weight has decreased. This means you no longer need to desperately trade to boost your data.

The most critical change is in the evaluation criteria. Content quality is no longer judged solely by whether you wrote something, but by whether people actually view it. The platform has added interaction metrics—comments, shares, likes, and views—that will directly influence your final score.

For creators, strategies need to be adjusted. Since there is only one opportunity each day to earn points from a long article and a short article, you must ensure each piece is your most insightful and valuable content. Quality has never been just talk; now the platform quantifies it with data.