The latest meta shift in AI projects is pivoting toward 'real utility' narratives—essentially repackaging what was previously pure hype into a new-but-still-speculative framework that's maybe 90% narrative, 10% substance. It's not entirely fresh territory; we're basically seeing the old LARP cycle get a makeover with better branding and some superficial utility claims attached. The cycle tends to run its course, but for now it's worth monitoring. Pay attention to which projects are actually building versus which ones are just spinning 'real use' talking points.