After the incident escalated, Xibei not only engaged in various jaw-dropping PR stunts but also made a disastrous move by significantly lowering the prices of their dishes.

In terms of consumer psychology, this is equivalent to stabbing the most price-insensitive customers in the back, personally tearing off the veil that maintains their middle-class dignity — your previous visits were just a big mistake, we are just charging a high IQ tax premium and refuse to admit it. The price drop today is just the water squeezed out of your brain.