The info-sharing economy model didn't pan out. When projects stopped monetizing content distribution, the whole system dried up. Now the industry has reset to what actually works—things that leave a measurable trail. Discord roles, NFTs, testnet participation, organized campaigns, ambassador programs. The pattern's clear: if you can't track it, you can't reward it. Projects have learned this the hard way. The mechanics need to be quantifiable, from community roles to token-gated assets, from early testing phases to structured marketing pushes. Without verifiable on-chain or platform records, there's no way to tie incentives to action.