Corporate crypto treasury activity hit the brakes after a stellar 2025. Throughout the year, institutional players deployed roughly $49.7 billion into digital assets, though the action was heavily front-loaded—nearly half of that capital flooded in during Q3 alone.

Then came reality. Q4 saw momentum stall as crypto markets pulled back and companies grew increasingly risk-averse. The wave of aggressive corporate buying simply didn't materialize as volatility spiked.

Looking ahead to 2026, the picture looks less frantic. Rather than explosive rallies, expect treasury allocations to normalize into a steadier cadence. Firms are likely playing a longer game now—less FOMO-driven, more calculated. The days of sprint-like deployment cycles might be behind us.