2026-01-16 17:32:03

Traditional luxury car brands are accelerating their embrace of Web3. Audi officially announced that its F1 team has reached a multi-year strategic partnership with the crypto lending platform Nexo. This collaboration will be launched before Audi officially joins Formula 1 racing (2026), meaning that this German luxury car manufacturer’s racing project will be deeply operated through a blockchain platform. From high-end automobiles to top-tier events, and the integration of the crypto financial ecosystem, this reflects an important signal that Web3 is moving from the fringes to the mainstream business system.

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MEVHunterNoLoss

· 16h ago

Audi's move is quite impressive. F1 has started using blockchain, do traditional luxury cars also need to compete in Web3?

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quiet_lurker

· 17h ago

Lamborghini is already into NFTs, Audi and Nexo are also coming... Traditional luxury brands are really being pushed to the edge. Web3 is really about to go mainstream, otherwise these old-school car companies wouldn't be in such a hurry. Wait, is this really profitable or just pure marketing hype? Starting cooperation before 2026, that's something. Is the Nexo lending platform reliable? Need to check the risks. By the way, F1 combined with blockchain is indeed innovative, just see how well they execute. With this wave, where is the intersection of finance and racing? Or is it just about sponsorship and branding?

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LightningSentry

· 17h ago

Audi's move is really impressive. Are traditional luxury cars starting to play in the blockchain space? Nexo lending + F1 racing team, this combination is quite imaginative, but can it be implemented? The entry of big players is always a positive sign. Anyway, Web3 is finally making its way into the mainstream. Is this what they call mainstream adoption? It still feels like concepts outweigh actual progress. By the way, what will F1 look like in 2026? Could it also start relying on on-chain data?

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MEV_Whisperer

· 17h ago

Audi's move is amazing; traditional luxury cars are starting to play with blockchain. It seems Web3 is really about to take off.

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