Cryptocurrency investment firm BitMine recently announced a $200 million investment in Beast Industries, a subsidiary of popular creator MrBeast, which has attracted industry attention. Interestingly, although the institution led by BitMine Chairman Tom Lee has suffered a $2.3 billion paper loss on Ethereum, it remains actively exploring new investment opportunities. This move reflects that institutional investors still see development potential in certain sectors during a bear market—particularly at the intersection of the creative economy and Web3. From an investment logic perspective, injecting capital into leading content creation IPs may be becoming a new direction for crypto institutions to diversify their portfolios. Whether this investment can reverse market expectations remains to be seen.