## The Awakening of African Musicians: From Exploitation to Empowerment, How SongDis Is Replicating Don Jazzy's Success



**When royalties are swallowed up by 30%, where should independent musicians go?**

A song with 4 million plays earns $1,000, but ends up with only $700. This is not a story; it's Melody Nehemiah's real experience in 2014. At that time, he was a music producer, and a single he collaborated on with singer Kedy Coco went viral on social media, even receiving over 100,000 Shazam recognitions. But when extracting royalties, the tax treaty between the US and Nigeria directly took 30%—money that could have been used for equipment or shooting a music video, but evaporated within the international bureaucratic system.

Similar nightmares are replayed among thousands of African independent musicians. They lack USD cards and cannot access global distribution platforms like DistroKid or TuneCore; even if they do, royalty payments take 3 to 6 months, during which their funds are completely frozen. More cruelly, even with music works, they lack professional cover design, bios, and data analytics—these "standard features" provided by record labels in the traditional music industry become a luxury for independent artists.

In Nigeria’s music scene, Don Jazzy and his Mavin Records are the gold standard. As a top producer and A&R head, Don Jazzy is known for discovering raw talent and polishing it into global stars. But the problem is, Don Jazzy is just one person, and Mavin Records can only sign a few artists each year. This means 99% of Africa’s musical geniuses are kept outside the door.

**AI Reshapes Record Label Operations**

Melody Nehemiah saw this gap. After 2014, he shifted from being a pure music producer to founding management company The Heavy Wave. Soon, over 50 musicians knocked on his door, all wanting the same "magic"—but he couldn’t handle them all alone. He realized a key insight: **You don’t need a record label to go viral; you need strategy and tools**.

This idea led to SongDis—a music distribution platform, but far more than just uploading songs to Spotify. The core of SongDis is AI music manager IO AI.

In Melody’s view, IO AI is doing what Don Jazzy has been doing for decades, but at a scale of millions. Musicians can’t afford graphic designers? IO AI generates professional cover art. Files are too large and exceed Spotify’s limits? AI automatically compresses them. Don’t know how to write a professional bio? AI scans artist data and generates compelling copy. It even acts as a data analyst, turning complex streaming charts into simple English answers: "How many plays did I get in Lagos last month?"—a lightning-fast reply.

This is not just automation; it’s democratization—providing the top-tier record label services that used to be exclusive to signed artists, now accessible to everyone.

**Localized Payment Revolution**

But AI is only surface-level. SongDis’s real killer feature is the localized innovation in its payment system.

Traditional global music distribution pays out in 3 to 6 months. For independent musicians earning a monthly income barely enough for equipment, this is an eternal wait. Melody’s solution is much more radical: he integrated SongDis directly into local financial infrastructure in 54 African countries.

What’s the result? Musicians in Ghana can immediately withdraw royalties via mobile wallets after earning them. Nigerian artists needing cash to shoot their next video? Instant bank transfer. "We shifted from a rigid global system to a system that meets musicians’ immediate needs," Melody says, "this is not just faster, but fundamentally empowering."

The results speak for themselves: SongDis has accumulated over 950 million streams and serves over 1,000 users. But Melody says this is just the beginning.

**From Distribution Platform to Creative Operating System**

In the next 12 months, SongDis’s ambitions are even greater. Melody not only wants to distribute music but also to own the entire relationship chain between musicians and fans. He calls it a "creative operating system."

Imagine a scenario: musicians sell concert tickets directly through an app, bypassing ticketing fees. They crowdfund an album from loyal fans. They set their own prices for their music, rather than passively accepting platform-set prices. Fans subscribe to exclusive content from artists. Artists have full control over their revenue streams.

This is exactly what Mavin Records does for its artists—but SongDis enables every independent musician to build this factory themselves.

Melody Nehemiah is using technology to replicate Don Jazzy’s success model, but targeting not a select few, but millions of talented musicians across Africa who are rejected by traditional industry gates. He aims to create a digital empire where independent artists can become stars and also secure their economic future. In this empire, no one will lose 30% of their hard-earned money just because they lack USD cards or don’t understand tax laws.
View Original
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
  • Reward
  • Comment
  • Repost
  • Share
Comment
0/400
No comments
  • Pin

Trade Crypto Anywhere Anytime
qrCode
Scan to download Gate App
Community
  • 简体中文
  • English
  • Tiếng Việt
  • 繁體中文
  • Español
  • Русский
  • Français (Afrique)
  • Português (Portugal)
  • Bahasa Indonesia
  • 日本語
  • بالعربية
  • Українська
  • Português (Brasil)