Base App Pivots to Trading-First Model Amid User Feedback and Multi-Chain Expansion

Source: TheCryptoUpdates Original Title: Original Link:

User feedback drives redesign

Base App is changing direction. The consumer application, which launched in July, is being redesigned around a “trading-first” business model. This shift comes from early user feedback. Hundreds of thousands of people have used the app since its introduction—creating, trading, saving, spending, and building on it.

Now the focus is narrowing. Jesse Pollak announced the change, explaining that the app will make trading its main operation. The idea is to bring demand and distribution to assets throughout the onchain economy. They want Base App to become “the best app at whatever you do in the onchain economy.”

Pollak mentioned three key themes from user feedback. Several respondents requested higher quality assets, and interaction with those assets was cited as one of the main applications people wanted. The team is responding to that demand.

Mini apps and the new direction

This change raised questions about mini apps. Those had been sold as consumer experience tools and onboarding creators. Now with this finance-first strategy, some are wondering about their relevance.

Pollak responded to those concerns, stating that mini apps are still a priority and will remain part of the vision. The team is working on improving discoverability and refining tooling to measure performance, including leaderboards and impact measures. He further stated that the aim of transitioning to the trading-first model is to move more distribution, not less—suggesting mini apps might actually benefit from this distribution focus.

Multi-chain expansion

Brian Armstrong also shared thoughts on Base App’s development, confirming the product is still in iteration mode. Looking forward, the app will target retail investors and traders. The feed will be extended to cover a larger range of assets and assist all those building on the foundation.

Armstrong mentioned that Base App will be multi-chain. Base will remain its main focus, but users will be able to access anything they want onchain using the product. The goal is to establish an environment that enables innovation and onchain building by introducing more demand.

Base App is narrowing from broader ambitions—creation, trading, saving, spending, building—to a trading-first focus. This strategic shift reflects user preferences and suggests the team is adapting based on real market feedback. The multi-chain aspect could make the app more useful if executed without overcomplicating the user experience.