Falsehood is always worse than mediocrity.

In the crypto market, phrases like "This is not X, it's Y" are not inherently wrong, but why do they always feel so repulsive? Because they are too deliberate, too contrived.

It's like why most people won't admit to plastic surgery — not because the results are bad. The real awkwardness lies in the fact that the outcome is not 'authentic.'

What the market values most is precisely this. The foundation of trust has never been perfection, but sincerity. Projects and institutions that try to cover up their essence with pretty words will eventually be exposed. Retail investors, whales, market makers — they are all looking for something genuine. Once they discover that the packaging is just bravado, no matter how beautiful the story, it can't be saved.