Lately, I've noticed something interesting about how my design process has shifted. AI generation tools now handle the heavy lifting on initial concepts—yeah, the first batch is usually rough—but it's fundamentally changed my role. I'm running things like a design director would: brief the AI on what I need → examine multiple outputs → give detailed feedback → loop back until the result clicks.

The mechanics are cleaner now. Instead of starting from a blank canvas, I'm curating and refining. Initial outputs might feel sloppy, but that's actually efficient—the tool explores variations at scale while I focus on judgment calls and polish. It's less hands-on designing in the traditional sense, more strategic direction-setting. The workflow compresses what used to take days into hours, letting creators focus on the strategic layer instead of execution grunt work.