Prediction market platforms are heating up. After dominating the 2024 election cycle, newer players are catching attention with fresh growth strategies. The focus appears to be shifting toward emerging markets and untapped user bases—particularly in regions where betting engagement runs deep. Korea's esports betting landscape represents a massive opportunity, and developers are actively building infrastructure to capture that demand. The combination of traditional gaming culture and blockchain-based prediction mechanics could unlock significant traction this year. Whether this marks a genuine competitive shift or just another chapter in market experimentation remains to be seen, but the strategic pivot toward geographic expansion and niche verticals suggests the space is maturing beyond its initial use cases.