When it comes to managing Ethereum holdings, publicly listed firms still have plenty to learn. But SharpLink Gaming is changing that narrative. The gaming treasury firm is positioning itself as a pioneer in how listed companies can strategically deploy their ETH assets—not just hodl them on the sidelines. Instead of letting their Ethereum sit dormant, SharpLink is demonstrating practical approaches to put these holdings to productive use. It's a shift that matters: as more traditional corporations enter the crypto space, how they handle Ethereum treasuries could reshape institutional participation in DeFi and broader Web3 ecosystems. The question isn't whether firms should own ETH anymore—it's how they can make those assets work harder.