From building infrastructure in crypto banking circles to experimenting in the kitchen—one entrepreneur's unconventional pivot tells an interesting story. Starting with roots in Switzerland's regulated crypto banking space, this builder eventually channeled creativity into launching natural skincare products and authored multiple books exploring Web3 concepts. The journey from fintech to consumer products reflects a broader trend of multi-disciplinary Web3 builders exploring RWA (real-world asset) tokenization opportunities. His latest venture combines traditional product development with blockchain thinking, demonstrating how crypto expertise translates beyond trading and DeFi into tangible goods and education.