Recently, a major exchange has launched a creator incentive program—giving away 10 BNB daily for 10 days. It seems very generous, but a closer look at the rules reveals some interesting points.

The selection criteria for the event are quite clear: engagement metrics such as views, click-through rates, likes, comments, and shares are the hard indicators. Interestingly, there are also bonus points—whether the content can translate into actual actions, like attracting users to participate in spot or contract trading. There are no restrictions on content format; deep analysis, short videos, trending news, memes, or even original opinions all count. Each day, the top 10 creators are selected, and the 10 BNB are split among them.

At first glance, it seems quite democratic, but in reality: this model is not very friendly to creators with a weak fan base. Views and engagement data are often monopolized by top accounts, and the incentives ultimately flow to those already influential KOLs. For newcomers trying to break through? The difficulty level is through the roof.

This also reflects a phenomenon in the Web3 ecosystem—no matter how good the creator incentive policies are, they often end up being a celebration for vested interests. What do you think? Is this approach genuinely supporting new creators, or is it just a different way to pander to big V influencers? The value backing of $BNB ultimately still depends on the actual application within the ecosystem and the user base.