2026-01-13 18:40:40

【Market Observation】 Recently, the celebrity effect in the crypto circle has significantly declined. The NYC token issued by the former New York City mayor experienced a rapid decline after its launch, and investors' enthusiasm has long since faded. It seems that a few well-known names and trending topics are no longer enough to support project expectations.

Interestingly, traditional financial channels have found new life within the Web3 ecosystem. A major exchange's wallet has launched a new BitWay financial product, with a $20 million quota sold out within 10 minutes. This level of popularity indicates that users' appetite for yield-generating products remains strong. Meanwhile, various staking certificates within the wallet (such as zkUSDT, bwUSDT, miBNB, etc.) have also been incorporated into the ecosystem's points system, forming a more complete incentive chain. This design logic is quite clear—allowing holders to receive value feedback at multiple stages, thereby increasing ecosystem stickiness.

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ZKSherlock

· 19h ago

actually... the naming convention here is kinda sloppy. zkUSDT doesn't tell you anything about the underlying cryptographic primitives securing those tokens. are we talking information-theoretic security or just... marketing speak? because if it's the latter, then yeah, people chasing yield in web3 will obviously FOMO into whatever yields 20% annually lmao

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SoliditySurvivor

· 19h ago

Celebrity aura is no longer popular; you still need genuine returns to attract people. BitWay's move is indeed clever, connecting through staking certificates. This is the right way to retain users. 20 million in 10 minutes gone? Luckily, I didn't participate. The hotness of this rush indicates the market is still hungry. The staking ecosystem has become a closed loop, no wonder the stickiness is so high. It's much more reliable than project teams chasing hot trends.

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LayerZeroHero

· 19h ago

20 million sold out in 10 minutes? Now that's real demand, way more reliable than celebrity tokens.

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MetaverseLandlady

· 19h ago

20 million lost in 10 minutes, now that's real FOMO. The celebrity halo routine has long been outdated.

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TokenSleuth

· 19h ago

Oh no, the celebrity coin scheme really can't be played out anymore 20 million in ten minutes, now that's what Web3 should be doing The staking ecosystem's logic is indeed ruthless, with each link tightly connected, making it impossible to escape The crypto world is better off returning to its fundamentals, don't always rely on celebrity branding Profit products are the real way to go, much more attractive than any celebrity token

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MetaverseLandlord

· 19h ago

Celebrity coins should have been phased out long ago. Can you really make money by chasing stars? Wake up, everyone. 20 million gone in ten minutes? Now that's real demand, much more reliable than those air coins. Staking certificates incorporated into the points system—this combination really has some substance. The ecosystem closed-loop is gradually taking shape. That being said, our industry still has to rely on actual returns; fame is just a cover.

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CommunityWorker

· 19h ago

Haha, the NYC token thing really made me laugh. Celebrity halos can't save a bad project. 20 million seconds to grab? Now that's real demand. Compared to hype around coins, I still believe in returns. Staking certificates integrated into the points system—this logic is really strong. Only with this kind of ecosystem stickiness can it grow.

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