2026-01-13 14:30:08

Recently, I have noticed that the KOL camps in two ecosystems are declining very rapidly.

On the TON ecosystem side, it was riding the wave of Tap Tap, gaining popularity for a while, but once the hype faded, it cooled off immediately. The active KOLs' influence quickly diminished, and hardly anyone pays attention anymore.

As for Monad, the decline was even more thorough. Not long after the TGE, those KOLs who once led the charge became background players, and their topic relevance plummeted.

Honestly, comparing these two is quite interesting—one's hype dissipated, while the other's reversed immediately upon launch. What exactly caused these KOLs to fall silent collectively? It's worth pondering.

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CryptoTarotReader

· 01-13 15:00

Basically, there's no sustained narrative, and even the biggest KOLs can't save it. Monad had the worst turnaround; as soon as there was a problem with TGE, it was done for. TON, on the other hand, is clever; at least they're trying to find ways to rekindle interest, but unfortunately, it's already beyond saving. When KOLs go silent, it ultimately means the project itself has nothing; no amount of packaging can help. Once the hype passes, the truth is exposed—that's the real picture of Web3. It's all about following the trend; there's no solid narrative support. Watching the show, waiting to see who can truly survive.

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TradFiRefugee

· 01-13 14:59

Once the hype passes, KOLs turn hostile—this routine has become tiresome. Monad's contrast is even more striking; the TGE directly teaches them how to behave. KOLs falling silent essentially means they have no narrative left—if there's no story to tell, how can they set the pace? The problem with these two ecosystems isn't the decline of KOLs, but that the projects themselves lack staying power. Honestly, most KOLs rely solely on popularity; once the hype fades, they naturally disappear. Tired of this cycle of cutting leeks → KOLs leading the way → projects cooling off.

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TaxEvader

· 01-13 14:55

Once the hype passes, the persona collapses. This is the real truth haha The Monad team is really hilarious; before the TGE even cooled down, it already became a background player Honestly, it's still about relying on popularity to survive. Without popularity, it's just waiting to die The benchmarks for these two ecosystems are very clear—one is dying slowly, the other dying quickly KOLs losing their voice? It's not losing their voice, they just have no hot topics to ride on Honestly, looking at these two ecosystems makes it clear what "people leave and the tea cools" means I think the root cause is that the product lacks follow-up storytelling, so KOLs naturally have to run Monad's persona is collapsing pretty fast; it feels like we knew it would turn out this way Compared to that, TON is still relatively stable; at least Tap Tap was popular This is probably the norm in Web3—hype fades faster than anything else

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GasFeeCry

· 01-13 14:54

Once the hype passes, KOLs are dead, which shows they still rely on popularity to make a living. This wave of Monad is really awesome; the TGE completely reversed before and after. If I hadn't jumped in early following the trend, I would have lost my mind. This is the fate of Web3—without hype, no one pays attention. It's only a matter of time before KOLs go silent. Your analysis has some merit, but ultimately, it's the project itself that isn't good enough. This phenomenon is actually quite common; once the hype fades, KOLs tend to disappear quickly.

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