2026-01-13 05:22:11

There's a rather sobering phenomenon worth discussing. Project teams hiring KOLs for promotion, essentially the core goal is to get fans to take the bait, and everyone is well aware of this. The difference is that in the past, the approach was more subtle, and they wouldn't straightforwardly "humiliate" KOLs who need to maintain their image but also want to make money.

BDs who truly understand the market can guide KOLs to complete tasks in a gentle manner. But now, some "layman" clients come in, demanding bluntly that KOLs push fans into the trap. The KOLs immediately feel offended—"Although we took your ad, directly pulling fans into the trap? Wouldn't that ruin our reputation?"

What seems like a simple collaboration actually reflects the delicate balance among project teams, KOLs, and communities within the Web3 ecosystem. How to find that sweet spot between monetization and credibility tests the maturity of the entire promotional system.

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

5 Likes

Reward
5
4
Repost
Share

Comment

0/400

GasFeeSobber

· 01-13 05:48

Oh wow, you're so right. These new clients coming in really don't understand any tricks at all. Honestly, some KOLs make me feel embarrassed just watching them. They clearly have their own plans in mind but still have to pretend to be decent. That's why I never trust project teams' "strategic partnerships," haha. Honestly, is credibility more valuable or quick money? Just look at this and you'll know who’s a rookie. Web3 is just this kind of mess—everyone wants to make money, but no one wants to take the blame.

View OriginalReply0

BTCBeliefStation

· 01-13 05:44

Basically, both sides want to get the benefits, and neither wants to appear too greedy. This ecosystem is still too young.

View OriginalReply0

FantasyGuardian

· 01-13 05:34

Haha, wake up, KOLs are just trying to cut the leeks gracefully. --- That's right, the clients still haven't learned how to deal with people. --- So ultimately, it's all about the distribution of benefits; everyone wants to eat alone. --- That's why I never trust e-commerce KOLs; it's all just a show. --- The problem is, layman clients simply don't deserve to play the Web3 game. --- Honestly, everyone knows what's going on, the key is to pretend not to know. --- Monetization and reputation? Come on, these two are inherently contradictory. --- If BD can't even figure out these tricks, they should just stop causing trouble. --- KOLs are now too fragile; it's just about taking a simple ad. --- Don't say everything you see clearly, be diplomatic and keep the peace—that's the way to go. --- New entrants in the market are really too eager for quick success, with a narrow perspective. --- It's simply because no one wants to be exposed for what they're really up to.

View OriginalReply0

LiquidityWhisperer

· 01-13 05:27

Honestly, many project teams now want to make quick money right after launch and don't care about what KOLs think. The funny thing is, the more impatient they are, the more likely they are to blow up; on the other hand, projects that understand moderation tend to last longer. --- That's why true influencers now choose their projects carefully—they don't take every paid opportunity. Trustworthiness is valuable. --- Ultimately, it's still an immature ecosystem, with too many rushing for quick gains. Only when everyone can make good money steadily will it be truly healthy. --- KOLs are put on the fire, caught between two sides. What can we do? --- So, the biggest challenge for project teams now is finding that balance—making KOLs comfortable and keeping their fans on board. One wrong step, and everything's over. --- It sounds like talking about morality, but it's really a cost issue. Short-sighted clients can't afford to take this loss.

View OriginalReply0