When the coin price is pumped to a certain height, the market maker's goal has been achieved. The next stage is the dump phase, where they liquidate their chips to realize profits.

In the early stages of the dump, the market maker will continue to use positive news and the market's frenzy to attract more retail investors to buy in. They will release more seemingly enticing news through media, social platforms, and other channels, making investors believe that the coin price will continue to rise. At the same time, the market maker will slowly sell off their chips at high prices to those chasing the rise. To avoid causing market panic, they will control the pace of the sell-off, making the coin price appear to still be in a stable upward trend.

As the dumping proceeds, the market maker will gradually increase the selling pressure. They will use a wash trading method, that is, utilizing multiple accounts they control to buy and sell among themselves, creating a false appearance of high trading volume, leading investors to mistakenly believe that the market is still active, and continue to hold or buy. In reality, the market maker has quietly transferred the chips in their hands to retail investors. Once the market maker has sold off most of their chips, they will completely give up on maintaining the coin price, allowing it to plummet, and at this point, those retail investors who bought in at high prices will be deeply trapped, losing all their capital.