The secret to 100 million views is only one thing: Is your content something the audience has never seen before?
MrBeast, the world’s biggest influencer with 350 million YouTube subscribers, recently referenced a metaphor from a TED talk in a video interview — seeing an ordinary cow on the road doesn’t catch your eye; but seeing a purple cow makes you look several times, and you remember it a year later. The only difference is the color.
The same applies to social media. Seeing familiar content is like seeing an ordinary cow; but building a bunker underground and letting two people live inside — that’s a purple cow on social media.
His only advice: Think in purple. Make your creativity that purple cow. Don’t just be an ordinary cow.
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