
Cryptocurrency refers to digital assets built on blockchain technology, using cryptographic techniques to secure issuance and transfers. Think of the blockchain as a shared ledger that everyone can access, where all new entries or changes are transparently recorded and resistant to tampering.
Cryptocurrencies act both as “carriers of value on the internet” and as programmable digital assets. Common use cases include cross-border remittances, payment settlements, and activities like investment trading or educational content centered around market trends. Understanding this foundation will help you identify the main theme of a video and select the appropriate content category.
Cryptocurrency videos are commonly classified under categories such as Finance/Investment, Technology/Blockchain, Education/Tutorial, News/Current Affairs, Gaming/NFT, and Business/Product Introduction. Each perspective maps to a different category.
For example:
While each platform uses different names for categories, the core dimensions are similar. The main question is whether your content focuses on tutorials, technical principles, market trends, news, or blockchain gaming. As of early 2026, typical categories on international platforms include “Science & Technology,” “Education,” “News & Politics,” “Gaming,” and “Howto & Style.” On Chinese platforms, you’ll often find categories such as “Technology,” “Educational Science,” “Finance/Investment,” “News,” and “Gaming.”
For instance:
Category selection helps platforms match your content with the right audience.
Content aimed at beginners—such as basic operations or risk reminders—fits best in “Education/Tutorial.” Content for traders—like market trends or strategy analysis—should be in “Finance/Investment.” Technical deep-dives intended for developers or enthusiasts go in “Technology/Blockchain.” Collectible- or entertainment-oriented content—such as NFT releases or blockchain game reviews—belongs in “Gaming/NFT.” When the audience doesn’t align with the chosen category, recommendation effectiveness drops, along with metrics like completion and engagement rates.
Categorization influences how platforms recommend and match videos in searches, but it’s not the only factor. As of early 2026, most platforms rely primarily on signals such as watch time, completion rate, and engagement. Category, title, tags, and description are secondary signals.
From an SEO perspective:
Follow these steps to minimize trial-and-error in categorization:
Step 1: Define your goal. Is your video educational, technical, market-focused, news-related, or showcasing blockchain gaming? Your goal determines the primary category.
Step 2: Break down your theme. Tag each section of your outline as technical, practical, market, informational, or entertainment. This helps clarify both category and tags.
Step 3: Check platform guidelines. Review current available categories and their descriptions. Understand any restrictions regarding financial or promotional content to avoid triggering reviews.
Step 4: Select a main category and add 2–3 supplementary tags. The primary category is for publishing; tags provide additional granularity (e.g., “Blockchain,” “Wallet,” “Risk Reminder”).
Step 5: Validate and iterate. Monitor CTR (click-through rate), completion rate, and audience feedback during the first 48 hours after publishing. Adjust categories and tags as needed; optimize title and thumbnail if required.
Step 6: Avoid misclassification. Don’t place technical explainers in entertainment sections or news in investment categories just for traffic—incorrect categorization can lower recommendation quality and may impact account credibility.
For practical examples: if you record a walkthrough demonstrating deposit processes, spot trading orders, or grid trading strategies on Gate, this content typically fits under “Education/Tutorial” or “Finance/Investment,” depending on whether you include strategy analysis and risk disclosure.
If you explain how blockchain account systems, public/private keys, and signatures function in transactions, this is more aligned with “Technology/Blockchain.” Reporting news about new projects launching on Gate and their market impact should be placed in “News/Current Affairs.” Including feature names and risk disclosures (such as asset security or two-factor authentication) in your descriptions helps both the platform and viewers understand your video’s intent and reduces misinterpretation.
Risk Disclaimer: Demonstrations involving investments or strategies do not constitute investment advice. Always comply with local laws and platform policies; beware of phishing links and impersonation accounts; avoid promoting high leverage or guaranteed returns.
There is no single correct way to categorize cryptocurrency videos; the core principle is matching content angle with audience type, then mapping it to the platform’s provided categories. Tutorials go under “Education/Tutorial”; fundamentals under “Technology/Blockchain”; market analysis under “Finance/Investment”; quick updates under “News/Current Affairs”; blockchain gaming and NFTs under “Gaming/NFT.” Categorization serves as an auxiliary signal for recommendation systems—title, tags, thumbnail, and actual performance are equally important. Before publishing, clarify your objective, check platform rules, choose a primary category with supporting tags; after publishing, use data-driven reviews for optimization. Always provide risk disclaimers and ensure compliance when dealing with financial topics. Consistent thematic focus and clear categorization will help improve both search visibility and sustainable recommendation performance over time.
On YouTube, cryptocurrency videos are primarily categorized under "Science & Technology" or "Education." The choice depends on content specifics—technical explainers fit best in "Science & Technology," while investment education aligns with "Education." Accurate categorization helps reach genuinely interested viewers and improves algorithmic recommendations.
Yes—there are significant differences. TikTok often tags such content as "Finance" or "Knowledge," Instagram Reels leans toward "Business," while Twitch may use "Gaming" or "Creative." Because user demographics and content ecosystems differ by platform, it’s best to adapt your categorization strategy for optimal reach on each.
Category selection is a key signal for platform recommendation algorithms. Misclassification may result in your video being shown to the wrong audience, leading to lower click-through rates and completion rates—ultimately reducing overall performance. Correct categorization helps interested users find your content easily, creating a positive feedback loop that boosts views.
For beginner tutorials, "Education" or "Tutorial" is usually the best choice. These categories attract viewers who are actively seeking to learn—typically resulting in higher completion rates and more engagement. If your tutorial heavily emphasizes technical steps, "Science & Technology" can also work; however, "Education" is more likely to benefit from platform support for learning content.
Most platforms allow you to edit a published video’s category. On YouTube and Instagram, for example, you can update this at any time from the video editing page. It’s advisable to monitor performance after publication; if you notice poor recommendation results, updating the category can help your video regain visibility.


