Preface
My Lovely Planet is an environmental protection action application based on Web3 technology, supported by Ubisoft Lab, and supported by Polygon blockchain technology. The project aims to motivate users to participate in environmental protection activities and promote sustainable development through innovative interactive methods.
What is My Lovely Planet?
My Lovely Planet (MLC) is an action application that combines environmental protection with Web3 technology, aiming to promote global user participation in environmental protection through blockchain technology. The project is accelerated and incubated by Ubisoft Lab, and supported by the Polygon blockchain, using decentralized technology (DeFi) and NFT incentive mechanisms to reward users for participating in environmental tasks. In the context of increasingly serious global climate change and ecological crises, My Lovely Planet provides an innovative solution that allows everyone to participate in environmental protection through blockchain and have a positive impact on the real world.
The vision and goals of My Lovely Planet
My Lovely Planet is not just a mobile app, but also a decentralized environmental protection ecosystem, with its core goals including:
- Encourage users to participate in environmental protection actions through gamification mechanisms
- Using blockchain technology to ensure transparency and traceability of actions
- Enable participants to earn rewards through the Web3 economic model
- Cooperating with international environmental organizations to jointly solve ecological problems
The platform’s uniqueness lies in rewarding users for taking environmental actions, such as planting trees, cleaning up garbage, and reducing energy consumption and carbon emissions, through NFTs and token incentive systems, enabling doing good deeds and making profits simultaneously.
Ubisoft Lab: Support from a Global Gaming Giant
My Lovely Planet is accelerated and incubated by Ubisoft Lab, which has received strong support from Ubisoft. As a globally renowned gaming company, Ubisoft has actively explored Web3 and NFT applications in the past, for example:
- Ubisoft Quartz (NFT gaming asset platform)
- Rabbids NFT series (NFT project based on the Tezos blockchain)
With Ubisoft’s technology and gamification design experience, My Lovely Planet will have a very high appeal in user interaction, reward mechanisms, and gamified experience.
How does My Lovely Planet work?
Gamified environmental actions
My Lovely PLANET adopts gamified mechanisms, allowing users to earn rewards by completing various environmental actions, such as:
- Tree Planting Task: Participate in the global tree planting PLANET and receive NFT rewards.
- Clean up ocean garbage: record your participation in ocean cleaning actions and get token rewards.
- Energy-saving and carbon reduction challenge: Carry out energy-saving actions at home to earn exclusive NFT badges.
These actions will all be recorded on the Polygon blockchain to ensure transparency and traceability, making environmental actions not just a slogan, but a real and implementable change in reality.
The token economics of My Lovely Planet
My Lovely Coin (MLC) is the core token of the My Lovely PLANET ecosystem, using the ERC-20 standard on the Polygon blockchain. The token not only supports the Play & Earn model but also provides funding for global environmental projects through the Environmental Treasury. The value of MLC will increase with the growth of the number of players, promoting a sustainable gaming and environmental ecosystem.
As a decentralized and practical green token, My Lovely Planet has committed to allocating 15% of global revenue to environmental actions, aiming to establish one of the world’s largest environmental funds in the coming years.
Environmental Treasury (Environmental Treasury) and DAO governance
The vision of My Lovely Planet is to become one of the top 30 cryptocurrencies globally and establish an environmental fund pool worth over 800 million US dollars to support environmental protection projects such as tree planting, marine conservation, and carbon emissions reduction.
Environmental Protection Fund Rules
- 15.22% of total supply (approximately 35,000,000 MLC)
- TGE Circulation: 0%
- Lock up for 12 months, unlock linearly over 6 years
DAO governance and fund allocation
- MLC token holders can vote through DAO to decide how funds are allocated to different NGO environmental projects.
- The sale of the environmental protection fund will be strictly controlled to avoid excessive selling pressure on the MLC market price.
How does the environmental protection fund operate?
- For example, when players plant trees in the game, My Lovely Planet will sell some MLC to fund real-world reforestation projects.
- This mechanism ensures that in-game actions can directly translate into positive real-world impacts.
Token Allocation Details
The distribution of My Lovely Coin (MLC) tokens is carefully designed to ensure the sustainable development of the ecosystem, while supporting key areas such as environmental protection funds, community incentives, team development, and market liquidity. The fixed supply of MLC tokens is 230 million. After the token burning on January 21, 2025, the supply decreased from 1 billion to 350 million, and then to 230 million. MLC is a deflationary token, and the project plans to burn 2% of repurchased tokens until the total supply reaches 100 million tokens. The specific allocation of MLC is as follows:
Environmental Treasury: accounts for 15.22% of the total supply, which is 35,000,000 MLC. This fund will be used specifically to fund environmental protection projects, and DAO will be responsible for deciding which NGOs (non-governmental organizations) can receive funding. The fund will be locked for 12 months after the Token Generation Event (TGE) and gradually unlocked over 6 years to ensure market stability.
Community Reward Treasury: accounting for 7.39%, approximately 17,000,000 MLC. These tokens will be used to incentivize active participants within the My Lovely Planet ecosystem, including gamers, investors, and users who will participate in platform activities in the future. The fund will also be locked for 12 months after TGE and linearly unlocked over 6 years.
Advisors: 3.04%, which is 7,000,000 MLC. These tokens will be allocated to professional advisors supporting the My Lovely Planet project, including Sebastien Borget, co-founder of The Sandbox, and senior management from Ledger, to ensure that the professional team can continue to provide strategic guidance. This fund will be locked for 18 months after TGE and linearly unlocked within 5 years.
Private Sale: 15.22% of the total 35,000,000 MLC tokens were allocated for private sale. 5% of these tokens were released at the TGE, and the remaining portion will be gradually unlocked in a linear manner over 21 months after a lock-up period of 3 months, ensuring long-term participation of investors in the growth of the ecosystem.
Public Sale: 22.17% of the total 51,000,000 MLC tokens. This portion of the tokens was originally unsold from the private sale and was later decided by a community vote in January 2024 to redistribute 16,000,000 MLC to the public sale. Public sale investors can choose a unlocking period of 9 to 33 months to receive different investment returns. At TGE, 5% of the tokens will be released, and they will start unlocking gradually after a 3-month lock-up period.
Liquidity: 7.61%, a total of 17,500,000 MLC. This token will be used immediately for market liquidity to ensure smooth trading and support the market demand of decentralized and centralized exchanges (DEX/CEX). 100% released at TGE with no lock-up or unlocking period.
KOL Round: accounts for 3.48%, totaling 8,000,000 MLC. This fund is used to attract top cryptocurrency influencers (such as Lady of Crypto, Carl the Moon, House of Crypto, etc.) to participate in the MLC project to expand market influence. The tokens obtained by KOL will have 20% released at TGE, locked for 3 months, and gradually unlocked within 15 months.
Team: 22.83%, i.e. 52,500,000 MLC. This portion of tokens will be allocated to the development team to ensure long-term commitment and project development. Tokens for team members will be fully locked for 12 months and linearly unlocked over 6 years, ensuring that My Lovely Planet continues to drive innovation and growth in the coming years.
Operational Fund: accounts for 3.04%, approximately 7,000,000 MLC. This fund is specifically used for paying developer salaries, marketing promotion, and infrastructure maintenance. This portion of the fund will be locked for 3 months and linearly unlocked within 80 months.
Overall, the token economic model of MLC is carefully designed to ensure the stable value and long-term growth of the tokens, providing sustainable economic support for the My Lovely Planet ecosystem.
Start trading MLC spot:https://www.Gate.com/trade/MLC_USDT
Summary
My Lovely Planet, an innovative application that integrates Web3 technology with environmental protection concepts, has successfully built a decentralized eco-friendly ecosystem through gamification mechanisms and blockchain technology. With the acceleration and incubation support from Ubisoft Lab and technical backing from the Polygon blockchain, it not only motivates users to participate in environmental actions but also achieves a win-win situation by combining doing good with profitability through NFT and token incentive mechanisms. My Lovely Coin (MLC), the core token, not only supports the Play & Earn model but also converts in-game actions into real-world positive impacts through an environmental fund and DAO governance. Its well-designed token distribution mechanism and deflationary strategy ensure the sustainable development of the ecosystem while providing stable financial support for environmental projects, offering an innovative and viable solution to global climate change and ecological crises.
