Starbucks Stock Is Spiking Again: What Gen Z Investors Need To Know Now

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Starbucks Corp. (SBUX) is back in the spotlight due to fresh US-focused earnings, cost-cutting plans, and a strategy shift targeting long-term growth. The company is focusing on cold and customized drinks, drive-thru and pickup formats, and the Starbucks Rewards app to increase revenue and customer loyalty in the US. Investors are weighing the potential for growth against challenges like US traffic softness, rising labor costs, and competition, making it a “hold” or “selective buy” depending on risk tolerance.

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