This e-commerce stock could be among biggest beneficiaries of the tariff ruling

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This e-commerce stock could be among biggest beneficiaries of the tariff ruling

Sam Boughedda

Mon, February 23, 2026 at 11:32 PM GMT+9 1 min read

In this article:

ETSY

-2.19%

EBAY

-3.09%

Investing.com – Bank of America believes the Supreme Court’s decision to strike down President Trump’s IEEPA tariffs has created a meaningful tailwind for parts of the small- and mid-cap e-commerce sector.

Analyst Michael McGovern highlighted in his note that shares across the group rallied immediately afterward, though gains narrowed once Trump announced a new global tariff under Section 122.

According to BofA, the mixed policy backdrop means the ruling will create “winners and losers in SMID eComm,” but Etsy stands out as potentially the biggest beneficiary.

McGovern wrote that “Etsy is able to manage tariff volatility efficiently due to its diversification across trade routes and countries,” noting that roughly half of its gross merchandise sales are domestic while the other half is split across U.S. imports, exports and international-only transactions.

No single import country accounts for more than 4% of sales, with its top sourcing markets, including the U.K., Canada, Türkiye, India and Ukraine, representing only half its import exposure.

BofA feels this wide geographic spread provides a strong “replacement factor” when tariffs lift costs in one market, helping sellers adjust without major disruption.

Etsy’s management is said to be focused less on which legal tool the administration uses and more on ensuring that tariff and customs regimes “fit microbusiness specific realities.”

Among peers, BofA believes EBAY could be the next-largest beneficiary, while Wayfair and Chewy face more muted effects given existing tariff structures and diversified supply chains.

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