X updates paid partnership policy, bans paid promotion related to cryptocurrencies

Deep Tide TechFlow News, on March 1st, according to X’s official website, the platform updated its paid partnership policy, explicitly prohibiting paid collaborations and promotions across multiple industries, including cryptocurrencies. Under this policy, financial products, services, or opportunities (such as loans, investment services, cryptocurrencies, buy-now-pay-later services, and other finance-related content) are categorized as industries where paid collaborations are forbidden. Additionally, the policy requires all paid partnership content to clearly indicate its commercial nature, such as “advertisement” or “promotional content,” and to comply with all applicable laws and regulations. Users who violate this policy may face penalties such as post removal or account suspension.

The page states that X platform defines paid collaborations as “third-party brands providing compensation or incentives to users (such as influencers or content creators) to promote their products or services,” including receiving gifted products, monetary or physical rewards, or earning commissions through promotional links. The platform indicates that these paid partnership policies differ from X’s own advertising policies, and content prohibited in paid collaborations may still be permitted in X advertisements.