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Higher prices and pizzas on china: Papa Johns bets on premium as it returns to a pizza-mature India
Papa Johns is re-entering the Indian market with a premium strategy, positioning itself 10-15% above competitors. The company is focusing on higher pricing, a dine-in led experience, and ingredient quality, having spent two years preparing for this comeback. They believe the Indian consumer’s understanding of food quality has evolved, supporting their premium approach despite intense competition in the QSR sector.